Over the years Burger King has played the loyal role of number two in the fast food world. The inability to reach the golden arches, in all its magnitude and glory, has set up the King as a classic example of a challenger brand. This poised position has opened up the door (more)
I am a fan of TLC and a fan of Reality TV but what has struck me, and entertained me in a raised eyebrow kind of way, lately is the unusual pairing of premises. Of course “mash-ups” are hot in the grand scheme of things but it is the lack of creativity that strikes (more)
In an effort to take aim at competitors’ iPhone, Blackberry as well as the myriad of so called dumb-phones on the market, Microsoft Corp. has unveiled two handsets this week targeted specifically for social networking-savvy teens and twenty-somethings. Manufactured by (more)
THE ad of the moment: we watch Tiger’s familiar emotionless face listen to his father, known for being a strict disciplinarian but presented here as warm and supportive figure, asking him to reflect on his behaviour and unearth the purpose of past events. Despite the fact that we know Earl Woods is not talking about the events of the past several months (being dead and all), I am intrigued by the brand and its message. The fact the Nike is saying “We accept you Tiger and all your faults” by producing this ad actually allows for a more powerful collective message. Face adversity head on by acknowledging your actions, by having the courage to communicate and by reflecting on the implications of your behaviour.
Simple: Ownership and self-awareness.
Too bad the message will likely be over shadowed by the details of his personal scandal, marketing hype and his pending performance at the Masters.
Will the ad sell more product? Who cares?
Will Tiger be welcomed by the masses at the Masters? Not sure.
Will Nike continue to be a brand that is designed to inspire you and your actions? Likely.
This little ad gal says Earl Woods may make a connection or two with people (likely men) in our fine Western world that can, or wishes they could, relate to that father-son bond. But the undercurrent of the ad has the power of a father’s words in the aftermath of a painfully public f**k up, which sets Tiger up for some good ol’ fashion pressure.
THE ad of the moment: we watch Tiger’s familiar emotionless face listen to his father, known for being a strict disciplinarian but presented here as warm and supportive figure, asking him to reflect on his behaviour and unearth the purpose of past events. Despite (more)
Not surprisingly the whole Anne Coulter / University of Ottawa Provost letter affair sparked a large degree of discussion here at the office. It seems from our perspective, we can all agree on two essential facts:
1) Coulter’s shtick is bombast. As our one and only (more)
In honour of the imminent release of The Runaways this week, and The Stooges’ recent induction into the Rock and Roll Hall of Fame, we thought it would be prudent to have the shop weigh in on the best rock movies of all time; a lot deliver but a whole lot more under-deliver (more)
Fall back, spring forward? Maybe not… Everyone feels the dragging impact of a lost and much-needed hour of sleep. Ironically, daylight saving time is “supposed to save energy – pushing daylight later in the day means (more)
“Because we work in the industry, we often get calls from friends of friends to attend upcoming events, and help out with a variety of cool new projects. Last week we had one of these opportunities and thought it would be neat to tell (more)